Tell Your Story
Third-party credibility beats any ad. We find the stories within your business, pitch them to the right outlets across print, digital, and broadcast, and turn earned media into a durable trust asset.
A repeatable engine for earned trust and credibility — not a one-time press release.
Trusted by teams across Upstate SC & beyond:
No press, no third-party voice, just your own marketing saying you're good.
You've got real wins, awards, milestones, growth, but no plan for turning them into coverage.
A single announcement isn't a media strategy. It's a moment that comes and goes.
YCP finds the stories already inside your business, then earns the coverage that makes people believe them.
No guesswork, no "trust us." We map the journey your customer takes, then build exactly what moves them forward.
We audit your current marketing efforts, then map your customer journey, your audience, and your messaging. You'll walk away with your Roadmap — yours to keep — bound and digital.
Together we pick the highest-leverage moves, set the budget, and agree on what success looks like.
We mine your industry and vertical for timely hooks and angles, build a target media list, then pitch and prep your spokespeople for the coverage that follows.
We keep building relationships with the journalists who cover your industry, so when they need an expert quote or an interview, you're the first call. We track every placement with real data (impressions, reach, share of voice, publicity value, etc.), so you know exactly what your coverage earned you.
We find the hooks and angles inside your business that journalists actually want, not just what you want to announce.
The right journalists, pitched directly, not a mass email blast hoping something sticks.
Real coaching before the interview, so your team sounds confident and on-message, not caught off guard.
Anyone can prompt a chatbot for a press release. Journalists can tell, and they're increasingly rejecting them. Ours are written by people who actually know your business inside and out.
Impressions, reach, demographics, share of voice, and publicity value, real numbers proving what your coverage earned.
Op-eds, LinkedIn content, and expert commentary that build your reputation as the source journalists call first.
Prefer to talk first?
Call (864) 335-8211
“Quote Placeholder”
John Doe CMO, Placeholder Business
Real story mining, the right media list, and pitches built to earn coverage. While coverage isn't always a guarantee, we have the experience and the strategic formula to turn your story into a lasting impact with the audience that matters most.
Every press release is yours to approve before it goes out, and you'll get a final version for your records. Any photo or media assets that are part of our scope of work or included in our partnership agreement are yours to keep. Want a media kit put together? Just ask!
It's newer to our lineup, backed by real publicist experience and the same in-house team you already trust for strategy, writing, and creative. We're expanding what we offer, not what we know how to do.
Our in-house strategists and publicists, the same people mining your story, pitching journalists, and prepping your spokespeople, not outsourced to a freelance network.
The Roadmap is a fixed-fee strategic engagement. You leave with a written plan, customer journey, messaging, priorities, and budget ranges, that's yours to keep whether or not we build it together.
Tell us a little about your business. We'll come to the call with a first read on your biggest opportunities.
